Yangtze Evening News reported April 29 "Who used who is shining!" By Jay Chou, etc. I believe this is a roar from the stars are already quite popular advertising phrase, but a few days ago the media驚曝: Renhe Group subsidiary - Jiangxi Bright Pharmaceutical Co., Ltd. in connection with "counterfeit", the shining endorsement by Jay Chou Liang Hitomi ease licensing Mingmu liquid production batch has already been written off. Yesterday (April 28), the broker's call Mr. Jay Chou, Jay Chou, he explained vague endorsement of the brand instead of being written off, but another brand, and claimed the whole incident was "not the responsibility of artists."
Product lot number to be written off endorsement
Not long ago, Jay Chou and Renhe Pharmaceutical signed a single endorsement contract, become the shining drops Lu (bright pupil Mingmu relieve fluid) the spokesman for the new ad. The media have discovered a few days ago, the market for sale a series of eye drops, the approval of the symbol are藥準(zhǔn)字States, only "shiny" bright pupil approval relieve fluid Mingmu symbol Drug Jian Shan food words No. 06,050,190 (more 1), that is, the product is non-pharmaceutical health care products.
Shaanxi Provincial Food and Drug Administration laws and regulations of one staff member to disclose to the media, "shining" bright pupil Mingmu fluid ease the approval of the use of the symbol as early as July 25, 2007 had been canceled, and called for an immediate cessation of the product production and marketing.
Manufacturers accused of misleading consumers
In this regard, China University of Political Science, Professor, People's Republic of China Ministry of Health, the principal legal adviser to Zhuo Xiaoqin that "should be investigated and dealt with by fake!" He said, "shining" bright pupil is not a drug to relieve fluid Mingmu can overpacks At first glance, would consumers thought it was drugs, a close look at lot to know that this is health supplies.
In his view, the factory is designed to mislead the consumers, apparently posing as non-pharmaceutical production and sales of counterfeit drugs act. In addition, Chou endorsement of the product in the ad claims to deal with bulging eyes, Shibuya eyes, eye fatigue symptoms, are also exaggerated the effect of false propaganda and advertising.
Manufacturer issued a statement to explain
Yesterday at a press Renhe Pharmaceutical, a responsible officer of the Office explained that the company attaches great importance to the matter, has issued a statement on its official website. Then press Renhe Pharmaceutical in a statement that the vendor explained: "Bright light Hitomi ease Mingmu licensing solution is health, not drugs. And in product brochures and packaging】 【Note the obvious highlight of the goods Drugs are not a substitute for the mark. "
Lot has been written off for the reasons explained renhe medicine not because of quality problems, but due to reasons such as policy adjustment. For readers pointed out, was written off, "shining" Lu drops are currently sold in the market, Hui, and medicine, said the flow of the market to relieve the shining light Hitomi Mingmu liquid products are approved by the symbol to be written off pre-production.
Jay Chou does not claim responsibility Tam
Superstar Jay Chou as a result of the appeal, a large young fan once said to the "shiny" bright pupil relieve fluid Mingmu "love."
Yesterday, a press agent at Jay Chou Chen, mentioned Mingmu liquid to be written off of the production batch number, Mr. Chen said that already know, but he explained: "Jay is not representative of the brand to be written off, but another brand. "When the reporter asked, shining bright pupil Mingmu relieve fluid above when there are pictures of Jay Chen paused, then said:" In a few days we made a statement. "
As the experts speak on Jay false advertising, on the matter should bear some responsibility to say, Mr. Chen simply saying that "not the responsibility of artists", hurriedly hung up.
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